Amber Masciorini is a Senior PR Account Executive with 10 years in the PR industry.
Amber has an extensive background in event planning, content marketing, social media advertising and public relations. Amber has earned media recognition for clients on top publications such as: Entrepreneur, Huffington Post, TechCrunch, Fast Company, Forbes, POPSUGAR, Us Weekly, SHAPE Magazine and more.
I am passionate about the art of storytelling in public relations. I know there are so many powerful stories out there that are yet to be told and it is my honor to share them with the world.
Engage & Influence
Social media is more than taking photos of food. Social media allows for companies to have a back-and-forth conversation with their target customer. I craft social media strategies to gain visibility and add personality to a client's brand.
Speak to the Right Audience
I work closely with content managers to ensure the content marketing strategy aligns with digital PR goals. From tracking editorial calendars to familiarizing myself with what editors are looking for, I provide necessary feedback to shape the content direction of our clients.
"Our job is not to create content. Our job is to change the world of the people who consume it."