Amber Masciorini is a Senior PR Account Executive at ChicExecs PR & Retail Strategy Firm.
Amber has an extensive background in event planning, content marketing, social media advertising and public relations. Amber has earned media recognition for clients on top websites such as: Entrepreneur, Huffington Post, TechCrunch, Fast Company, FORTUNE, Forbes, POPSUGAR and more.
Digital PR is a tactic used to gain brand recognition, increase SEO value, and build up thought leadership. I have placed more than 300 articles on various top publications.
Engage & Influence
Social media is more than taking photos of food. Social media allows for companies to have a back-and-forth conversation with their target customer. I craft social media strategies to gain visibility and add personality to a client's brand.
Speak to the Right Audience
I work closely with content managers to ensure the content marketing strategy aligns with digital PR goals. From tracking editorial calendars to familiarizing myself with what editors are looking for, I provide necessary feedback to shape the content direction of our clients.